Growth Strategy: How to Win?
Today we look at how to win where we decided to play as the next definition the Growth Strategy must make.
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- Apr 3
- 3 min
How Shareholders Benefit from Disruption Selling
Should shareholders care about Disruption Selling? Yes, as it boosts a venture’s valuation! Let's look at how Disruption Selling drives...
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- Mar 20
- 3 min
How AWS Mastered the 5 Disruption Selling Maturity Levels in Just 10 Years
In our recent posts we expanded on the 5 Offering Maturity Levels from Product Market Fit (PMF) through Strategic Alliance. Today we look...
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- Mar 6
- 5 min
Building Offering Maturity Level 5: Strategic Alliance
We define a Strategic Alliance as a relationship between two or more alliance members where the combination of deliverables its members...
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- Feb 23
- 2 min
Organization Maturity: Reaching Level 4 (Delivery Management)
For reaching Level 4 in the Disruption Selling Maturity Model the Disruptor’s organization must evolve accordingly. Upon the closure of a...
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- Feb 20
- 3 min
How to Achieve Offering Maturity Level 4: Solution Packages
Mainstream customers will test a disruptive offering in Proof of Concepts (PoCs) and pilot implementations before they roll it out across...
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- Feb 19
- 3 min
Common Pitfalls In Delivery Management
(This post originally appeared on LinkedIn here) As the Disruptor’s offering matures and successfully reaches the mainstream market,...
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- Feb 13
- 3 min
Where and Why Disruptors Fail in Ecosystem Fit
(Image by Pete Linforth) For Maturity Level 3 an offering must achieve Ecosystem Fit meaning it provides alignment with and even...
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- Feb 8
- 3 min
How to achieve Offering Maturity Level 3: Ecosystem Fit
While the first levels of Offering Maturity (Product Market Fit and Go-to-Market Fit) are well understood and commonly treated as...
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- Feb 6
- 3 min
Organization Maturity: How to establish Level 3 (Partner Management)
(This post originally appeared on LinkedIn here) Level 3 of the Disruption Selling Maturity Model is Ecosystem Fit, where the Disruptor...
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- Jan 25
- 3 min
Real Life Pitfalls establishing Partnerships
Partnerships in the business-to-business (B2B) context can be highly beneficial, but they also come with potential pitfalls that should...
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- Jan 21
- 4 min
Organization Maturity: How to establish Level 2 (Account Management)
(This post originally appeared on LinkedIn here) The foundation of success of a tech company is a compelling and competitive...
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- Jan 14
- 4 min
Real Life Pitfalls Establishing and Evolving the Sales Function of Your Organization
(This post originally appeared on LinkedIn here) The reasons I love sales are the same as in 1993 when I decided that this was the area...
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- Jan 10
- 2 min
How to achieve Offering Maturity Level 2: Go-to-Market Fit
(This post originally appeared on LinkedIn here) Go-to-Market Fit (GMF) requires the precise understanding of the Ideal Customer Profile...
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- Jan 6
- 3 min
Why Product Market Fit in B2C and B2B Are Fundamentally Different
Opposite to B2C, customers in B2B are members of a value chain which means the challenges they face start with their own customers, not them
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- Jan 4
- 2 min
Organization Maturity: How to establish Level 1 (Technology Management)
Customers validate offerings against technical requirements, e.g., features and capabilities, to achieve business outcomes and to...
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- Dec 19, 2023
- 2 min
How to Achieve Level 1 Offering Maturity: Product Market Fit
Source: CB Information Services According to a 2021 CB Insights report 35% of 111 startups stated “no market need” as one of the reasons...
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- Dec 16, 2023
- 2 min
Typical Pitfalls in Maturing the Go To Market Organization
(This post originally appeared on LinkedIn here) Last week we described the maturation process an organization must go through to achieve...
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- Dec 15, 2023
- 3 min
Typical Pitfalls in Fully Maturing a Disruptive Offering
(This post originally appeard on LinkedIn here) Last week we described the maturation process a Disruptive Offering must go through to...
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- Nov 29, 2023
- 1 min
Disruption Selling Re-Loaded: Introducing the DS Maturity Model!
Our Disruption Selling Approach for pushing disruptive products and services through the innovation adoption lifecycle was developed and...
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