How to Build a Sales Initiative Around an Individual Value Proposition Stack
“Customer Advisors provide indirect political support to customer Foxes, Power Base members, and those people who have the potential to...
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- May 11, 2023
- 2 min
How to Write a Think Bigger Account Plan
“Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think...
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- Apr 27, 2023
- 2 min
How to Write a Plan for Conquering a Target Market Segment
“The fundamental rule of engagement is that any force can defeat any other force – if it can define the battle.” Geoffrey A. Moore,...
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