top of page

About Us

Stefan Herbert, Founder

Stefan is a Builder with 35+ years of experience at organizations ranging from pre- and post-IPO startups all the way up to global enterprises in positions from Account Manager up to EVP Sales&Marketing.

Stefan started his career in 1987 as a Sales Trainee at NCR. In 1994 he joined EDS to sell full-scope outsourcing contracts before his next job in 1997 took him into open systems-based Enterprise SW (ERP) for a pre-IPO startup (QAD) as a Sales Director for EMEA. After management positions at two more startups he founded his consulting company in 2005 before joining AWS in 2013. Here he practiced the Disruption Selling model starting as a one-man show with 30 accounts and ending with just one of them as a Global Account Director leading a global team of more than 30 members and with revenues in the triple digit millions.​

Carlo Pacifico, Senior Partner

Carlo is a seasoned sales leader with 25+ years of experience at organizations ranging from pre- and post-IPO startups all the way up to global enterprises as individual contributor as well as management positions up to VP level.

Carlo started his professional life in the early 90s at Hewlett Packard. After early successes as product sales rep he was offered to lead the sales efforts for Airbus in Germany. Next he spent more than 10 years at Gartner where he took on the challenge of leading the Gartner Field Sales team for Financial Services. In 2013 he joined Amazon Web Services where he built and led multiple enterprise teams in Germany, more than doubling the usage and revenue year over year. Since then Carlo held leadership positions at pre and post IPO companies including VP EMEA Central for New Relic and OutSystems as well as CRO for Ory. 

bottom of page