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Anecdotal Evidence

Anecdotal Evidence provide real-world examples supporting assumptions and conclusions described in Executive Summaries and Narratives. Access to them requires a Membership and they are subject to Copyright.

Disruption Selling

A Real World Example of Applying Disruption Selling

Working Backwards

A Real World Example of Applying the Working Backwards Approach

Attacking from Behind

A Real World Example for Attacking from Behind as a Deal Strategy

Technical Buyer

A Real World Example for Handling Politically Motivated Technical Requirements

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