Crossing Our Own Chasm: Disruption Selling Evolves for Our Clients

At Disruption Selling, we teach that capturing the mainstream market requires building robust organizational capabilities. Today, we are applying that same rigor to ourselves—transforming our structure to deliver greater experience, expertise, and value to you.

Disruption Selling Shareholders (left to right): Burkard Schemmel, Thilo Jourdan, Carlo Pacifico, Stefan Herbert, and Constantin Gonzalez

We are proud to announce that Disruption Selling will be transformed into a GmbH (LLC) by 1.1.2026, expanding our shareholder team with industry experts, and relocating our headquarters to Frankfurt am Main.

But more importantly, here is what these changes mean for your business.

1. An Expanded Team of Experts at Your Disposal

Our Senior Partners are demonstrating strong commitment in growth, sustainability and future outlook of Disruption Selling by becoming shareholders of the company.

We have expanded our core team to ensure you have direct access to leaders who have "been there and done that" at the highest levels.

Our shareholder group now includes a unique blend of "Expert Generalists" and seasoned executives who bridge the gap between technology and business impact:

• Stefan Herbert (Founder & Managing Partner): 35+ years of sales leadership, establishing the Disruption Selling methodology.

  
  

• Carlo Pacifico (Managing Partner): Now joining Stefan as Managing Partner, Carlo brings 25+ years of experience scaling revenue at AWS, Gartner, and New Relic, ensuring our operational excellence matches our strategic advice.​

  
  

• Thilo Jourdan (Senior Partner): 30+ years in manufacturing and cloud (Siemens, AWS), offering deep expertise in global account strategy and digital transformation.​

  
  

• Burkard Schemmel (Senior Partner): 20+ years in B2B commerce and logistics (Maersk), providing an entrepreneurial and ethical perspective on complex sales strategies.​

  
  

• Constantin Gonzalez (Senior Partner): 25+ years bridging tech and business (AWS, Oracle, Sun), specializing in helping organizations—from BMW to AutoScout24—navigate the technical and cultural shifts of adoption.​

  
  

This means our clients don't just get consultants; they get partners with decades of operational reality in their DNA.

2. A Professional Structure Built for Enterprise Scale

Transitioning from UG to DS Disruption Selling GmbH is more than a legal formality—it is a guarantee of stability and continuity for our clients.

By professionalizing our structure with 5 committed shareholders and a dual leadership team of Stefan Herbert and Carlo Pacifico, we are mirroring the maturity of the organizations we serve. This transformation ensures we have the robust foundation necessary to support long-term, large-scale transformation projects with the reliability you expect from a strategic partner.

To support this growth, we have moved our headquarters to the heart of Germany’s financial hub at Taunustor 1, 60310 Frankfurt am Main, placing us closer to where business happens.

New Disruption Selling HQ in Frankfurt a.M., Germany

3. Improved Product Clarity & Offerings

Our structural growth is matched by a refined focus on our solutions. We have streamlined our offerings to provide absolute clarity on how we help you cross the chasm from early adopters to mainstream markets.

We invite you to explore our relaunched website www.disruption-selling.com, where we have clearly defined our service portfolio. Whether you need deep-dive workshops, strategic advisory, or hands-on coaching, our updated offerings are designed to solve specific maturity challenges—helping you build the right capabilities at the right time.

We look forward to partnering with you on your journey to market leadership. Welcome to the new Disruption Selling.

Season's Greetings!

As we close out 2025 and prepare for an exciting new chapter in 2026, we want to take a moment to thank you. Your trust, your challenges, and your commitment to systematic, disciplined growth have shaped everything we do. Whether you've been a longtime partner or a recent client, you've been part of our own journey across the chasm.

The holiday season is the perfect time to reflect on what we've built together and to look forward with renewed focus to the impact we'll create in 2026. We wish you and your teams a restful, rejuvenating holiday break—you've earned it.

Here's to crossing the chasm—together, systematically, and successfully in the year ahead.

Warm regards from the entire Disruption Selling team,

Stefan, Carlo, Thilo, Burkard, and Constantin