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Target Market Portfolio: Where to Play When You Can’t Play Everywhere
As a sales leader, your responsibility isn’t just making bets; it’s engineering growth, resilience, and evidence-driven resource allocation under relentless pressure. Boardroom success isn’t measured by the size of your Total Addressable Market, it’s measured by how well you focus, adapt, and translate C-level vision into market impact.
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Nov 10, 20254 min read


Every Sales Campaign Is an Experiment
As a VP or Head of Sales, you’re not evaluated by pipeline volume or activity stats. You’re measured by your capacity to deliver consistent, predictable growth - on target and under pressure. Boardroom success isn’t just about managing team performance or hitting quarterly numbers. It’s about becoming your organization’s frontline for market reality: the translator of C-level vision into revenue, and the first responder when the vision hits a wall.
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Nov 3, 20257 min read


How Autodesk Leveraged Disruption Selling to Raise Their Game to C-Level
As one of our first customers Autodesk engaged us in Q2 2023 to help them with developing a more compelling value proposition and...
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Aug 31, 20242 min read


How to Build a Sales Initiative Around an Individual Value Proposition Stack
“Customer Advisors provide indirect political support to customer Foxes, Power Base members, and those people who have the potential to...
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Oct 31, 20233 min read
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