innovation | Disruption Selling

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Jul 18, 20244 min read

Anecdotal Evidence

How I Used an Amazon-Style Narrative to Drive a Strategic Sales Cycle

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Jan 10, 20242 min read

How to achieve Offering Maturity Level 2: Go-to-Market Fit

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Dec 16, 20232 min read

Typical Pitfalls in Maturing the Go To Market Organization

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Dec 15, 20233 min read

Typical Pitfalls in Fully Maturing a Disruptive Offering

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Dec 12, 20233 min read

Building the Disruptor’s Organization for Market Leadership

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Dec 11, 20233 min read

How a Disruptive Offering Must Mature to Achieve Market Leadership

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Nov 29, 20231 min read

Disruption Selling Re-Loaded: Introducing the DS Maturity Model!

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Nov 26, 20233 min read

Why Scaling Sales in Pre-Chasm Doesn’t Work

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Oct 4, 20233 min read

Anecdotal Evidence

What to Sell When You Don’t Have a Product: A Working Backwards Anecdote.

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Jun 9, 20232 min read

3rd Party Review

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

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May 31, 20232 min read

Habits of Hyper-growth Sales #1: Listen to Understand, not to Respond

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Apr 20, 20232 min read

Anecdotal Evidence

Hitting the Monster Disruption Wave. Early.

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Mar 31, 20233 min read

Executive Summary

Disruption Selling: Unseating Incumbents with a Multi-Year Sales Strategy

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