-Nov 19, 20256 min readExecutive SummaryThe Five-Layer Translation: How to Connect 5-Year Strategy to 90-Day Campaigns
-Nov 10, 20254 min readExecutive SummaryTarget Market Portfolio: Where to Play When You Can’t Play Everywhere
-Aug 31, 20242 min readAnecdotal EvidenceHow Autodesk Leveraged Disruption Selling to Raise Their Game to C-Level
-Mar 26, 20244 min readGeneralHow Disruption Selling Closes the Loop Between Growth Strategy and Sales Execution
-Oct 31, 20233 min readToolHow to Build a Sales Initiative Around an Individual Value Proposition Stack
