-Jul 18, 20244 min readAnecdotal EvidenceHow I Used an Amazon-Style Narrative to Drive a Strategic Sales Cycle
-Jan 17, 20241 min readGeneralNew Disruption Selling Training Program: The 9 Buying Decision Influences
-Aug 3, 20233 min readNarrativeHow to Deal With Economic Buyers as the Focal Point of Every Sales Cycle
-Jul 29, 20234 min readAnecdotal EvidenceHow Invalidating a Customer’s Technical Requirement Won Me a $20M+ Deal
-Jul 6, 20233 min readNarrativeTechnical Buyer: Why There is no Such Thing as an Unbiased Tech Evaluation
-May 24, 20233 min readNarrativeThe Formal Buying Process: If the Rules are Made Against You, Break them - or Leave