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This narrative describes 1/The challenge a Disruptor is facing from customers, incumbents and their ecosystem; 2/The approach for overcoming these challenges in a structured and controlled process; and 3/Risks and obstacles the Disruptor must manage to achieve a leadership position in the new market emerging from the adoption of a disruptive innovation. It uses Amazon Writing techniques making it ultra-compact (max. six pages) and hence requires some practice to digest it.


Stefan Herbert



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Disruption Selling

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