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If You Don't Sell Value, You're Outsold by Those Who Do
Customers buy value propositions, not products or services! If they can’t find it in your proposal they won’t choose it.
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Jun 7, 20243 min read
Why Vendors Fail in Selling Solution Packages
Solution Packages deliver synergies between products and services out of the box and lower adoption barriers for disruptive innovations....
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Feb 27, 20243 min read
It's the Risk, Stupid!
“Thus, what enables the wise sovereign and the good general to strike and conquer, and achieving things beyond the reach of ordinary men,...
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Dec 1, 20233 min read
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