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Feb 27, 20243 min read
Why Vendors Fail in Selling Solution Packages
Solution Packages deliver synergies between products and services out of the box and lower adoption barriers for disruptive innovations....
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Dec 27, 20233 min read
The Dynamics of Competing Proposals as a Buying Decision Influence
“Strategy is the key to understanding the dynamics of any competitive sales campaign. The key to strategy is to make the invisible...
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